Sales Engineer

Position Title:

Sales Engineer

Department:

Sales

Location:

Adelaide

Reports To:

Branch Manager

Direct Reports:

N/A

Written By:

Date:

18/06/2025

Role Purpose:

The Sales Engineer is the frontline representative of CAPS Australia, responsible for engaging with customers for the purpose of addressing enquiries, determining appropriate solutions and for sales of the companies’ complete range of products in order to generate profitable revenue. Sales engineers focus on driving revenue growth by aligning customer needs with technical solutions, often bridging the gap between technical products and sales. This is achieved through a variety of initiatives, including understanding customer requirements, delivering technical presentations, and collaborating with the wider sales teams. Ultimately, sales engineers aim to increase sales, build strong customer relationships, and contribute to the overall success of the company.

Job Objective:

This role is accountable for generating revenue by delivering excellent customer service to clients and by contributing to the efficient operation of their respective branch. Sales Engineer are required to engage with a wide range of industrial compressed air and power generation applications and collaborate closely with the branch team to support the company’s sales and service objectives.

Key Accountabilities:

Revenue Growth

Work collaboratively with the branch team to increase revenue across complete equipment sales, parts sales, wholesale, hire, and service categories.

Identify and implement improvements to increase customer satisfaction and sales outcomes.

Customer Enquiries & Sales

Manage and respond to enquiries related to spare parts, tools, generators and air and gas compressors via telephone, email, and face to face interactions.

Prepare and manage quotations in response to customer enquiries and follow through to successful outcome.

Meet or exceed assigned sales objectives for revenue, gross margins, or other key performance indicators (KPIs).

Internal Support

Provide responsive support to internal customers across Sales, Parts, and Service functions, including inter-branch collaboration.

Customer Service Excellence

Maintain and strengthen relationships with existing customers to encourage repeat business and loyalty.

Effectively use customer relationship management (CRM) systems to track leads, manage customer interactions, and analyse sales data.

Take proactive steps to improve customer experience and modify practices as needed to exceed expectations.

Operational & Financial Accountability

Ensure all transactions and interactions are documented and comply with internal policies and procedures.

Sales and Profitability Objectives:

• Achieve Sales Targets: Meet or exceed assigned sales objectives for revenue, margins or other key performance indicators (KPIs).

• Increase Revenue: Drive overall sales revenue growth, measured monthly or annually.

• Generate Leads: Identify and qualify potential customers through various channels, such as prospecting, networking, and online lead generation.

• Customer Acquisition: Successfully convert leads into new customers.

• Customer Retention: Maintainand strengthen relationships with existing customers to encourage repeat business and loyalty.

Relationships:

Internal:

Branch Manager

Sales Team

Service Coordinators and Technicians

Parts Interpreters

National Sales and Product Teams

Administration and Finance Teams

External:

Existing and prospective clients

Vendors and suppliers (as required for quotes or technical support)

Qualifications, Experience, Knowledge, Skills, and Abilities:

Time Management: Efficiently managing time and workload to maximise productivity and meet deadlines.

Results Orientation: Drive to meet or exceed sales targets and customer service goals.

Customer Focus: Demonstrated commitment to delivering quality service and building customer relationships.

Initiative: Proactively identify opportunities for improvement and take action to resolve issues without prompting.

Key Result Areas (linked to performance review):

Adaptability

Communicating

Customer Focus

Drive for Results

Relationship Building