Marketing Specialist

About us
Our company is at the forefront of Design & Build projects in Melbourne and has established a strong reputation for delivering innovative residential solutions. We provide cost-effective and practical building solutions to ensure projects are delivered on time, within budget, and to the highest standards.

About the role
As a Marketing Specialist, you will play a vital role in enhancing our brand presence and driving our marketing initiatives. Your efforts will be crucial in promoting our services, engaging with clients, and supporting our growth objectives. This role is perfect for someone who thrives in a dynamic environment and is passionate about marketing strategies that make a tangible impact.

Responsibilities of the role include:

• Conduct market research and analyse industry trends, customer needs, and competitor activities to identify new business opportunities.
• Develop and implement marketing strategies and campaigns to support business growth and increase brand awareness.
• Develop marketing plans, promotional activities, and lead generation initiatives for the company’s residential building services, including custom homes, house and land packages, and design & build projects.
• Manage digital marketing activities, including social media, website content, SEO, and online advertising campaigns to promote the company’s residential construction services and brand presence.
• Monitor and analyse marketing performance data and provide recommendations to improve campaign effectiveness and return on investment.
• Liaise with external marketing agencies, media partners, and service providers to ensure successful marketing project delivery.
• Manage timelines, resources and budgets for marketing campaigns, ensuring successful delivery in alignment with business objectives.

To be competent for this role, you must have:

• Minimum 3 years of relevant marketing experience.
• Demonstrated expertise in marketing strategy development, digital marketing, social media management, and SEO.
• Ability to analyse market trends, customer data, and campaign performance to support business growth.
• Strong communication, organisational, and problem-solving skills.
• Ability to develop, nurture and manage positive working relationships with stakeholders.