Marketing Specialist

About us
We are a fast food restaurant that specialises in a variety of chicken dishes and hearty sides. Popular menu options include Chicken and Chips, Nuggets, and a range of burgers like the Yankee Burger. For those looking to complement their meal, the restaurant also offers Chips and Gravy and an assortment of salads. Beverages range from various soft drinks to sports drinks.

With multiple branches under our brand, we are now recruiting a dedicated Marketing Specialist to take full charge of all marketing affairs across every outlet. This role will independently develop, execute and monitor all marketing activities for all our branches. You will unify brand image, drive store foot traffic and lift sales performance across the whole network through targeted marketing plans, promotional campaigns and customer engagement initiatives.

What you'll need to succeed to be considered for this role:
To be considered for this role, you must have tertiary qualifications and 3-5 years’ proven hands-on marketing experience. You should be capable of coordinating multi-branch marketing projects simultaneously and delivering consistent brand messaging across all locations. You should have self-driven and proactive mindset with excellent written and verbal communication skills, outstanding time management ability, sharp attention to detail and solid work ethic.

Key Responsibilities
•Develop integrated annual and seasonal marketing strategies applicable to all restaurant branches, aligning with brand positioning and sales targets.
•Design and launch in-store and offline promotions for menu highlights, limited-time offers and combo meals across every outlet.
•Manage brand visual consistency including posters, menu displays, social media content and promotional materials for all branches.
•Analyse marketing performance data across locations, track campaign conversion rates and generate regular marketing reports for management review.
•Coordinate with all branch managers to roll out marketing activities, collect customer feedback and optimise promotional plans accordingly.
•Explore local marketing channels, community cooperation and customer loyalty activities to boost brand exposure and repeat patronage.
•Conduct market competitor research, identify consumer trends and propose innovative marketing ideas to maintain brand competitiveness.