Marketing Specialist

About the Role

Aussie NightMarkets is seeking a creative, analytical and results-driven Marketing Specialist to join our team on a full-time basis.

The Marketing Specialist will be responsible for planning, developing and implementing marketing strategies and campaigns to promote our night markets, food truck operations, events and associated services. The role will focus on increasing brand awareness, attracting customers to our events, supporting vendor engagement and strengthening Aussie NightMarkets' presence across digital and traditional marketing channels.

The successful candidate will work closely with management and operational teams to identify market opportunities, understand customer trends and develop effective marketing initiatives that support the continued growth of the business.

Main Duties and Responsibilities

• Research and analyse market trends, customer demographics, competitor activities and consumer behaviour relevant to night markets, food events and entertainment.
• Develop and implement marketing strategies to promote Aussie NightMarkets, its events, food truck operations and associated activities.
• Plan and coordinate advertising and promotional campaigns across digital, social media and traditional marketing channels.
• Advise management on marketing opportunities, market positioning, customer engagement strategies and promotional activities.
• Develop marketing plans aimed at increasing event attendance, customer engagement, brand recognition and market reach.
• Coordinate the creation and distribution of promotional materials, digital content, advertisements and event marketing communications.
• Manage and monitor social media and digital marketing campaigns to strengthen the company's online presence and engagement.
• Analyse campaign performance, customer engagement, attendance data and other marketing metrics to assess the effectiveness of marketing activities.
• Conduct market research to identify emerging consumer preferences, new target markets and opportunities for business growth.
• Assist in developing promotional strategies for new market locations, special events, seasonal campaigns and other business initiatives.
• Coordinate marketing activities with event organisers, vendors, food truck operators, community groups and other relevant stakeholders.
• Maintain consistent brand positioning, messaging and presentation across marketing channels and promotional activities.
• Monitor marketing expenditure and assist management with the preparation and allocation of marketing budgets.
• Prepare marketing reports, campaign evaluations and recommendations for management based on market research and performance data.
• Identify opportunities for partnerships, sponsorships, promotions and community engagement to expand the reach of Aussie NightMarkets.

Skills and Experience

The successful candidate will ideally possess:

• Relevant qualifications in Marketing, Business, Communications or a related discipline.
• Relevant professional experience in marketing, advertising, digital marketing or a related field.
• Strong knowledge of marketing principles, market research and campaign development.
• Experience with digital marketing and social media platforms.
• Strong analytical skills with the ability to evaluate marketing performance and consumer trends.
• Excellent written and verbal communication skills.
• Strong organisational skills and the ability to coordinate multiple campaigns and projects.
• Ability to work effectively with management, operational teams, vendors and external stakeholders.
• Experience within events, hospitality, food service, entertainment or a similar consumer-focused industry will be highly regarded.

What We Offer

• Competitive annual salary of $80,000 – $90,000 plus superannuation.
• Full-time, ongoing employment.
• An opportunity to develop and implement marketing strategies for a growing and dynamic events and hospitality business.
• A diverse role covering events, digital marketing, customer engagement and brand development.

If you are an experienced and motivated marketing professional looking to contribute to the growth of a dynamic events and hospitality business, we would like to hear from you.