Event

Fundamentals of Customer Discovery

Name: Fundamentals of Customer Discovery
Start: 2026-10-09T16:30:00+00:00
End: 2026-10-09T18:00:00+00:00
Location: Duques Hall, 359

Friday, October 9, 2026 United States

When: Friday, October 9, 2026 at 4:30 pm – 6:00 pm (UTC)
Where: Duques Hall, 359, United States
Type: Event
Organizer: George Washington University events

About this event

Learning who your customer is and how your idea serves them is a crucial first step in launching your venture.

Customer discovery is the foundation of evidence-based entrepreneurship. This workshop ties all of the previous lessons learned and teaches students how to validate or invalidate assumptions by conducting structured interviews with potential customers. Participants learn how to ask effective questions, uncover insights, identify patterns, and use customer feedback to improve their venture concept.

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