BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//GetJobTools//Events//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:design-research-in-business-2026@getjobtools.com
DTSTAMP:20260924T111341Z
DTSTART:20260924T213000Z
DTEND:20260924T230000Z
SUMMARY:Design Research in Business
DESCRIPTION:Design research is already at work inside industry\, often un
 der other names or reduced to user research. It shapes how products get d
 efined\, how organizations decide what is worth building\, how innovation
  and transformation actually happen\, and what impact all of it has on so
 ciety. Yet it is rarely credited as such\, and the vocabulary connecting 
 corporate practice to academic research seems to remain thin.\n\n \n\nThi
 s session puts practitioners and researchers in one room. Marta Szpilewsk
 a\, Mary Lou Tierney and Tucker Marion—spanning consumer product strate
 gy\, enterprise transformation\, and the study of new product development
 —will discuss where design research lives in business today\, what prac
 titioners actually call it and what gets lost in translation between the 
 studio\, the boardroom and the lab.\n\n \n\nFar from trying to re-define 
 design research\, the panel asks where it already lives in business\, and
  what collaborations\, hiring paths and research questions open up once w
 e look closely.\n\n \n\nModerator:\n\nPaolo Ciuccarelli: Founding Directo
 r\, Center for Design\; Professor\, Art + Design\, CAMDSpeakers:\n\nTucke
 r Marion: Associate Professor\, D’Amore-McKim School of Business & Coll
 ege of Engineering\; Faculty Director\, Master’s in Product ManagementM
 arta Szpilewska: Design Strategist\, Researcher & Independent Consultant\
 ; formerly SharkNinjaMary Lou Tierney: Global Design Researcher\, Strateg
 ist & Systems Thinker\; CEO and Founder\, Simply Better TeamsRegister:\n\
 nAttend in person\n\nAttend virtually\n\nPresented by the Center for Desi
 gn at Northeastern University in partnership with the Industrial Designer
 s Society of America (IDSA) Boston Chapter.\n\nOrganizer: Northeastern Un
 iversity events\n\nDetails and registration: https://calendar.northeaster
 n.edu/event/design-research-in-business\n\nListed on GetJobTools: https:/
 /www.getjobtools.com/events/us/design-research-in-business-2026
LOCATION:Ryder Hall\, Center for Design\, Suite 180\, United States
URL:https://calendar.northeastern.edu/event/design-research-in-business
STATUS:CONFIRMED
END:VEVENT
END:VCALENDAR